Director of Marketing Operations

<p><strong>Director, Marketing Operations</strong></p><p><strong>Contract</strong>: 12 months</p><p><strong>Hybrid</strong>: 1-2x on-site - Toronto, ON</p><p><strong>Rate</strong>: $71-84/hr</p><p><br></p><p><strong>Must Haves:</strong></p><p>- 8-10 years of experience in marketing technology, data, or related field</p><p>- 5+ years of leadership experience (does not need to be at Director level)</p><p>- Strong technical expertise in Salesforce Marketing Cloud and Salesforce Data Cloud (CDP)</p><p>- Solid understanding of data flows and integrations within a Martech environment</p><p>- Proven ability to lead teams and work cross-functionally with multiple stakeholders</p><p><br></p><p><strong>Nice to Haves:</strong></p><p>- Banking or financial services experience</p><p>- Exposure to Unica</p><p><br></p><p><strong>Job Description</strong></p><p>Insight Global is seeking a Director to support the Marketing Line of Business at a Top Financial Institution! This individual will join a high-impact marketing technology team responsible for ensuring platform stability, driving data integration into Salesforce Data Cloud (CDP), and supporting campaign execution processes. This role will partner closely with cross-functional stakeholders across marketing, data, and technology teams to enhance audience segmentation and campaign effectiveness.</p><p><br></p><p>Key Responsibilities:</p><p>- Oversee platform maintenance, ensuring all marketing platforms are operating effectively with no outages or disruptions</p><p>- Lead data integration efforts into Salesforce Data Cloud (CDP), including onboarding new data sources (e.g., credit, deposit, and lending data)</p><p>- Support the development of audience segmentation and campaign sizing using integrated data</p><p>- Manage and optimize marketing processes, including hands-on channel execution and operational workflows</p><p>- Provide leadership to a team of 8–10 consultants and senior managers</p><p>- Collaborate with multiple stakeholders across marketing, data, and technology teams</p><p><br></p><p><br></p><p><em>We may use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position.</em></p>

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