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INNOVATION MARKETING MANAGER (H/F)
You will work with brand leadership to expand category strategy beyond a brand over the short and long term, generating category insights, strategies and best practices. In addition, you will take the lead on select growth platforms and strategic initiatives, provide insight on innovation, and develop a renovation strategy from a global marketing standpoint. In this role, you will also help prioritize the strategic plan by selecting the right growth drivers and forecasting; lead a virtual community of marketeers; adopt competitive intel data and analytics for use on brands teams; and equip marketing leadership with access to scale, best practices and across‑business‑unit learnings.
Marketing and category leadership in a matrix environment Cross‑functional, cross‑geography program/project leadership and effective influencing of complex and senior stakeholder set‑up Leadership and influencing skills with a focus on effectively collaborating across the organization including at executive level Growth modelling tools, including consumer demand spaces, market and competitive analytics and financial reporting tools Mondelēz Canada is seeking a dynamic and P&L‑driven Marketing Director to lead the strategic direction and innovation pipeline for the most loved savoury brands, including Crispers, Ritz, Triscuits. Reporting to the Head of Marketing, the Marketing Director will be entrusted with safeguarding and elevating the brand positioning of the cookie portfolio in Canada. The successful candidate will be responsible for promoting customer engagement to drive local business growth while ensuring alignment with global brand strategies.
Strategic
Planning and Execution Drive profitable business growth beyond brand growth by leveraging data‑driven and digitally integrated approaches. Collaborate with brand leadership to expand category strategy both in the short and long term. Generate category insights, strategies, and best practices through comprehensive market research and analysis.
Provide insights on innovation and develop a renovation strategy from a global marketing standpoint to rejuvenate the product portfolio. Identify white space opportunities within the Category, Consumer, Shopper, Customer, and Brand to drive brand‑led innovation and growth.
Marketing
Planning and Forecasting Utilize growth modelling tools, consumer demand spaces, market and competitive analytics, and financial reporting tools to inform strategic decisions.
Performance
Analysis and Financial Management Apply a solid understanding of P&L levers to influence top and bottom‑line performance. Utilize financial tools for scenario modelling, business case development, variance analysis, and marketing expense control to enhance margin and aid decision‑making. Lead a virtual community of marketers to foster collaboration, share best practices, and drive consistent marketing excellence.
Collaborate effectively across the organization, including at the executive level, to influence and align on strategic initiatives. Build strong relationships with cross‑functional teams and senior stakeholders to ensure seamless execution of marketing strategies at both regional and global levels. Deliver consumer‑led innovation pipelines with agility and an innovative mindset to stay ahead of market trends.
Drive organizational change by incorporating a "data, mind, and heart" philosophy into brand strategy and decision‑making processes.
Marketing Leadership: Proven marketing track record, including strategic analysis, brand building, campaign and communication strategies, and advertising development.
Experience in the CPG/FMCG industry and brings an understanding of trends and consumer preferences (ideally with experience in and/or passion for the food category). Led, developed, coached, and engaged marketing teams by building a culture of high performance & strong connections. Comfortable working and interacting at all levels of an organization – internally and with customers; Completed Bachelor's degree in Marketing, Business, or related field.
MBA considered an asset. Hybrid from our Toronto Head Office. In addition to base salary, this position is eligible to participate in a highly competitive bonus program with the possibility for overachievement (based on performance and company results), and a long term incentive program.
Mondelez also offers several generous employee benefits (some subsidized or fully paid for by the company), including car allowance, health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, and enhanced vacation and holiday entitlements. AI may be used as part of the recruitment process and in accordance with local laws. No Relocation support available.
Regular - Brand & Portfolio Management - Marketing
