Search Engine Optimization Manager

Fortnum & Mason is seeking an Interim Head of SEO & PPC to lead our organic and paid search strategy during a maternity cover period. This role will be responsible for ensuring our websites (both domestic and international) remain highly visible and authoritative across Google, Bing and emerging LLM-driven search experiences, while also delivering best-in-class paid search performance in partnership with our external PPC agency. The successful candidate will combine strategic leadership, hands-on expertise, and excellent stakeholder management to drive performance across one of the most iconic luxury retail brands in the world.

  • *Job Overvie**
wFortnum & Mason is seeking an Interim Head of SEO & PPC to lead our organic and paid search strategy during a maternity cover period. This role will be responsible for ensuring our websites (both domestic and international) remain highly visible and authoritative across Google, Bing and emerging LLM-driven search experiences, while also delivering best-in-class paid search performance in partnership with our external PPC agency. The successful candidate will combine strategic leadership, hands-on expertise, and excellent stakeholder management to drive performance across one of the most iconic luxury retail brands in the world
  • *.
Role Logistics & Responsibiliti**

es\ Contract: Interim maternity cov er\ Duration: 6 mont hs\* Start: Mid-February 20

26\* End: September 20

26\* Location: London / Hybr

  • *id
SEO & GEO (Generative Engine Optimisation) Leaders**
  • hipOwn and lead the SEO and GEO strategy for fortnumandmason.com and eu.fortnumandmason.
  • comEnsure strong visibility acro
  • ss:Google and B
  • ingAI-driven search experiences (LLMs, AI Overviews, conversational sear
  • ch)Drive technical, on-page, content and authority optimisat
  • ionPartner closely wi
  • th:o Content, brand and editorial te
  • amso Product and engineering te
  • amso Our external SEO age
  • ncyChampion structured data, entity optimisation, content authority and E-E-A-T princip
  • lesMonitor and respond to algorithm and LLM landscape chan
  • *ges

Paid Search (PPC) Leader**

  • shipAct as senior internal owner of PPC across all mar
  • ketsLead and challenge our external PPC agency to deli
  • ver:Best-in-class campaign stra
  • tegyStrong ROI, ROAS and incrementa
  • lityContinuous testing and optimisa
  • tionOver
  • see:o Brand and non-brand se
  • archo Shopping / Performance
  • Maxo Seasonal and gifting peaks (e.g. Mother’s Day and Eas
  • ter)Ensure paid activity complements SEO and brand positio
  • *ning
Commercial & Strategic Accountab**
  • ilitySet clear performance targets and KPIs across SEO an
  • d PPCOwn performance reporting and insight gener
  • ationEnsure search supports key trading moments and gifting occa
  • sionsBalance growth with brand protection and premium positi
  • *oning
Essential Skills & Expe**
  • rienceProven experience leading SEO at scale, ideally for a premium or content-rich
  • brandStrong understanding of GEO / LLM visibility and the evolving search lan
  • dscapeHands-on PPC expertise, with experience leading ag
  • enciesStrong commercial mindset and ability to tie activity to revenue ou
  • tcomesExcellent stakeholder management and communication
  • skillsComfortable operating in a fast-paced, seasonal retail envir
  • *onment
Why Join Fortnum &**
  • Mason?Competitive
  • salaryA generous store and restaurant discount of up
  • to 40%25 days holidays (excluded bank holidays) and an extra day off for your b
  • irthdayA fantastic subsidised staff restaurant which uses Fortnum’s ingr
  • edientsA range of opportunities to develop and grow personally and profess
  • ionallyExcellent pension scheme
At Fortnum’s, we offer more than just a job; we provide the chance to be part of a storied legacy while driving modern, meaningful change. Expect opportunities to grow professionally in a supportive and collaborative environment where every day is extraordinary. If you’re an international trading expert, with a passion for luxury and creativity, we’d love to hear f rom you!

We are committed to developing your career and nurturing your talent, regardless of age; disability; gender reassignment; marriage and civil partnership; pregnancy and maternity; race; religion or belief; sex; sexual orientation. We respect and embrace each other's differences, to create a truly inclusive env ironment.In the last year alone, our people have been recognised and celebrated, winning awards for their outstanding contributions to Retail, Technology, Global Hospitality & Tourism, Visual Merchandising & Display, C

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